Range of use

How much do you really know about visitor behavior? odoscope® tells you not just what buyers do, but also what those who don’t buy are doing as well. You can see, for example, when the non-buyers visited, what products they looked at, and which search terms they used in the website’s internal search.
Maybe you already know which ad banners brought in the most visitors and that 10% of those visitors bought the advertised product. But what do you know about the 90% who left without purchasing anything? Do you know what they looked at or searched for?

Are you reaching the right audience with the game you created? Are they doing what you want them to in other areas of the site? When you have rich content, you have a great opportunity to learn about users in greater detail—their preferences, behaviors, and decision-making. You’ve invested in great content—understanding user group behavior generates even more value from that investment.

Measuring communications effectiveness is notoriously difficult. odoscope® assists you in getting to know intranet visitors even better so that you can adjust your content as needed. You can filter user groups by location, department, what referred them there, and more.  You can also evaluate your content and see what these users groups are viewing. Are they reading the posts you want them to? Are you investing too much time in content that’s going unread? What about the effectiveness of specific campaigns? Now you can find out.

Measuring website performance, usability and overall experience has never been easier. With odoscope® you can create any number of user groups on the fly and compare them to one another. And with the odosMap™ and heatmap you can easily see the impact of creative and structural choices you make because what you see is what your website visitors are doing. odoscope® helps you realize what you envision for your web audience.